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The exclusive international parterre took part to a rich programme of events, starting with a cocktail reception in the splendid halls of Monopoli’s Castello Carlo V and a private viewing of the exhibition of artworks by Joan Mirò.Over the weekend of 23-24 June, the spectacular waters off Monopoli hosted a parade of yachts from the Group’s fleet, including the new Azimut S6, which will make its official debut in September at the Cannes Yachting Festival. Overlooking the bay, this year’s Azimut|Benetti Village staged entertainments of all kinds: sea trials, seabob racing, a gaming hall offering roulette and blackjack, exhibitions of jewellery and clothing from the most prestigious Italian designers, live shows by master tailors and signature shoemakers, and much more.
One of the main attraction was the lunch time with a true feast of flavours, with all the finest local specialities. And the guests also had the chance to discover Monopoli’s secrets and admire the reefs of Polignano a Mare.Thanks to Pugliapromozione, the local tourism organisation, which the Group selected as destination partner, guests saw the photos of the event posted on their Instagram feed transformed in real pictures in the style of an old Polaroid print, thus blending analogue and digital; they also wrote and sent real postcards of local landscapes to recapture the feeling of communicating in a non-instant, but this very reason, more thoughtful and precious way.